In their witty talk, academics describe their one year long experiment of becoming superoptimized. Carl and André decided to leave their desks and undergo the journey of exploring our obsession with increasing productivity, hapiness and physical appereance. As they explain, they became fitter, healthier, happier and confused (and lost themselves in the process).
Carl Cederström is an associate professor at the Stockholm Business School, and, together with André Spicer, the co-author of The Wellness Syndrome, which has been translated into six languages and sparked fierce debate around the world. The book looks at the downsides of our obsession with health and happiness. André Spicer is a Professor of Organisational Behaviour at Cass Business School, City University of London. Spicer’s most recent book is The Stupidity Paradox.